Corporate or organizational genealogy includes data on the progress of your establishment arranged as bullet points. Just as the personal family tree, it contains points of reference marking important dates and key moments that punctuate your organization’s life as well as the people that have had a significant impact on its course.
You may be thinking that your business is too young or already has enough problems worrying about ongoing cases, so for what happened, forget about it. But there are many benefits to establishing this list:
- Management (decision-making, archiving, proof, training, achievement of objectives);
- Marketing (Web, various advertisements, connecting with customers, credibility);
- Celebration (anniversary, acknowledgement, belonging).
Because we are talking about the evolution of your organization and since it will accumulate an enormous amount of information over the years, it is best to start compiling it as soon as possible.
The chronology or timeline remains the most versatile way to design your genealogical roadmap.
Besides its ease of presentation and consultation, it allows for the selection of a large number of models. It can be customized, modified and leaves room for adding data. By building it as a mental map, the timeline can be deployed with all its elements, or simply by branch. At a glance, you are able to access historical information quickly and make analyzes of past actions by connecting different events.
In short, corporate or organizational genealogy is a tool that helps you achieve a broader perspective on the organization’s progression and assists with your current decision-making.
Next month: My archives, what to keep, what to throw away?